astra
18-02-2004, 12:24 PM
ASDA Free From range
- Making Things Clear and Easy
Living with a food allergy or intolerance is not easy. Finding the 'right' foods can be difficult, understanding food packaging labels can often be a nightmare and the foods that are available can be tasteless.
At ASDA, we appreciate how frustrating this can be. To make you and your family's lives much easier, we have introduced a range of specially developed foods which are gluten, wheat free and or milk free - as part of ASDA's 'Free From' Range.
The range consists of over 100 tasty alternatives to 'normal' food, ranging from pasta, bread, pizza, ready meals, cakes and snacks.
The ASDA Free From range is clear and helpful
All the products are labelled on the front of the pack to help you easily identify that the food is 'safe' for you. The range is easy to find in store by being located together and clearly signposted with it's own distinct and recognisable signs.
You will find the Free From sections within Grocery, Frozen foods and in the Chilled cabinets
We also have lots of helpful information in store to simplify your shopping trip.
"Customers want more help from supermarkets whilst shopping in store in terms of information and guidance. We therefore have asked our colleagues who themselves suffer from food allergy or intolerance to help out. In each store, a number of colleagues have volunteered to be an 'allergy advisor' - who are trained to offer basic advice on suitable products and where to find them. Just ask at Customer Services"
Janine Warnes - ASDA Brand Marketing Manager
Here is a selection of some of the great products that can be found in our Free From range:
Discovery Mexican recipe kit, 388g, £2.93
Great as all you need to do is add chicken and peppers for a great meal of Mexican style enchiladas! Pack includes tortillas, enchiladas sauce and Mexican seasoning. Great for all the family!
Barkat Mexican rice pot meal, 79g, 88p
Gluten and wheat free snack pot meal great for people on the go for a quick lunch or simple snack. Also free from milk and eggs.
Salute Pasta fusilli, penne and spaghetti, 500g, £1.48
Gluten and wheat free pasta can be used for bolognese or pasta bakes! Get creative!
Bakers Delight Cake bars double choc chip
£1.62 for 4 pack
Delicious gluten and wheat free cake bars for lunch boxes, afternoon teas or elevensies! Brilliant for kids.
Dietary Specialties White sliced loaf (2 loaves), £1.98
This gluten, wheat and egg free bread is a great alternative for sandwiches and toast. Great value at only £1.98 for two loaves.
Dietary Specialties Mozzarella and Tomato Pizza, 310g, £2.88
Gluten and wheat free base topped with juicy tomatoes, mozzarella cheese and Italian herbs.
Dietary Specialties Syrup Sponge Pudding, 2 pack, £1.88
This gluten, wheat and dairy free pudding is brilliant as a treat or for that extra special meal, just add custard or ice cream!
ASDA Organic Soya Milk, 1 litre, 65p
Soya milk is dairy free and can be used in the same way as standard milk in tea, coffee, on cereal or used in cakes or desserts. Excellent for kids!
Provamel - Alpro soya 'Yofu', 3x250ml, £1.24
Strawberry flavour yofu drink with added Calcium. Dairy free. Lactose free, Cholesterol free, Gluten free, suitable for vegetarians. Great for packed lunches, picnics and snacks.
ASDA Brand Products Many of our ASDA brand products are also suitable for special dietary requirements. Look out for our logos on the front of packs which show if the product is gluten, milk, nut free. Also for reassurance we add a contains! box to the ingredients which lets you know if any allergents appears in the product. There are loads of products to choose from so look around and see what you can find!
Here's some of our favourites:
Lancashire Hot Pot 720g - gluten free
Steak & Mushroom Pie 600g gluten free
Mighty Soup Mexican Chilli Beef 400g - gluten and milk free
Bombay Potato 400g gluten free
Thick and Creamy Yogurt all flavours - gluten free
Bolognese Pasta Sauce - gluten free
Carbonara sauce - gluten free
Prawn crackers - gluten free
Good to know that you can ask for assistance at the customer services!! i'm just going through the interview process for a job with Asda at the moment, i'll be sure to slip in my 'expertise' with dairy free products ;)
- Making Things Clear and Easy
Living with a food allergy or intolerance is not easy. Finding the 'right' foods can be difficult, understanding food packaging labels can often be a nightmare and the foods that are available can be tasteless.
At ASDA, we appreciate how frustrating this can be. To make you and your family's lives much easier, we have introduced a range of specially developed foods which are gluten, wheat free and or milk free - as part of ASDA's 'Free From' Range.
The range consists of over 100 tasty alternatives to 'normal' food, ranging from pasta, bread, pizza, ready meals, cakes and snacks.
The ASDA Free From range is clear and helpful
All the products are labelled on the front of the pack to help you easily identify that the food is 'safe' for you. The range is easy to find in store by being located together and clearly signposted with it's own distinct and recognisable signs.
You will find the Free From sections within Grocery, Frozen foods and in the Chilled cabinets
We also have lots of helpful information in store to simplify your shopping trip.
"Customers want more help from supermarkets whilst shopping in store in terms of information and guidance. We therefore have asked our colleagues who themselves suffer from food allergy or intolerance to help out. In each store, a number of colleagues have volunteered to be an 'allergy advisor' - who are trained to offer basic advice on suitable products and where to find them. Just ask at Customer Services"
Janine Warnes - ASDA Brand Marketing Manager
Here is a selection of some of the great products that can be found in our Free From range:
Discovery Mexican recipe kit, 388g, £2.93
Great as all you need to do is add chicken and peppers for a great meal of Mexican style enchiladas! Pack includes tortillas, enchiladas sauce and Mexican seasoning. Great for all the family!
Barkat Mexican rice pot meal, 79g, 88p
Gluten and wheat free snack pot meal great for people on the go for a quick lunch or simple snack. Also free from milk and eggs.
Salute Pasta fusilli, penne and spaghetti, 500g, £1.48
Gluten and wheat free pasta can be used for bolognese or pasta bakes! Get creative!
Bakers Delight Cake bars double choc chip
£1.62 for 4 pack
Delicious gluten and wheat free cake bars for lunch boxes, afternoon teas or elevensies! Brilliant for kids.
Dietary Specialties White sliced loaf (2 loaves), £1.98
This gluten, wheat and egg free bread is a great alternative for sandwiches and toast. Great value at only £1.98 for two loaves.
Dietary Specialties Mozzarella and Tomato Pizza, 310g, £2.88
Gluten and wheat free base topped with juicy tomatoes, mozzarella cheese and Italian herbs.
Dietary Specialties Syrup Sponge Pudding, 2 pack, £1.88
This gluten, wheat and dairy free pudding is brilliant as a treat or for that extra special meal, just add custard or ice cream!
ASDA Organic Soya Milk, 1 litre, 65p
Soya milk is dairy free and can be used in the same way as standard milk in tea, coffee, on cereal or used in cakes or desserts. Excellent for kids!
Provamel - Alpro soya 'Yofu', 3x250ml, £1.24
Strawberry flavour yofu drink with added Calcium. Dairy free. Lactose free, Cholesterol free, Gluten free, suitable for vegetarians. Great for packed lunches, picnics and snacks.
ASDA Brand Products Many of our ASDA brand products are also suitable for special dietary requirements. Look out for our logos on the front of packs which show if the product is gluten, milk, nut free. Also for reassurance we add a contains! box to the ingredients which lets you know if any allergents appears in the product. There are loads of products to choose from so look around and see what you can find!
Here's some of our favourites:
Lancashire Hot Pot 720g - gluten free
Steak & Mushroom Pie 600g gluten free
Mighty Soup Mexican Chilli Beef 400g - gluten and milk free
Bombay Potato 400g gluten free
Thick and Creamy Yogurt all flavours - gluten free
Bolognese Pasta Sauce - gluten free
Carbonara sauce - gluten free
Prawn crackers - gluten free
Good to know that you can ask for assistance at the customer services!! i'm just going through the interview process for a job with Asda at the moment, i'll be sure to slip in my 'expertise' with dairy free products ;)