Food survey

[bpascoe]

Hi, I am currently studying for a Masters degree in Business Administration and am in the process of researching a marketing assignment around product positioning. As somebody who does not eat/drink wheat or dairy products, I thought this would be an interesting topic as I am always looking for new products to try out!

It would be really helpful, and I would be extremely grateful, if you would look over the following questions and provide responses - many thanks in advance!!

Q1 - Are you or a family member allergic or intolerant to any (or all) of the following: wheat, gluten, dairy?

Q2 - Are you male or female?

Q3 - Are you aged between 0-19, 20-29, 30-39, 40-49, 50+years?

Q4 - In which region do you live: south-west, south-east, London, midlands, east anglia, north west, north-east, Scotland or Wales?

Q5 - Are you based in a city, town or rural area/village?

Q6 - Where would you buy each of the following food items? (Please indicate health food store, supermarket, other, not applicable or not possible. Could you also list the name of the place if possible?)
Milk substitute,
butter,
bread,
pasta,
cakes/biscuits,
savoury biscuits,
chocolate,
cheese,
flour,
yoghurt/mousse,
pizza.

Q7 - If a new product has become available, how have you found out about it?
TV,
specialist magazine,
general magazine,
by accident/'just passing',
word of mouth,
allergy websites,
in-store,
by some other means (please detail)

Q8 - Have you used any supermarket 'Freefrom' products?

Q9 - If yes, which ones have you tried, what did you think and are you a repeat buyer?

Q10 - If not, why not?

Q11 - Do you prefer 'allergy' products to be grouped together of with
related products? (for example wheat free bread in the bread section)

Q12 - How do you rate food labelling in your regular supermarket? (Please state the name of the supermarket and whether you rate labelling as very good, above average, average, below average or poor)

Q13 - What other products would you like to see available in your local supermarket that are currently not available?


END OF SURVEY - Many thanks for your help again and will keep you posted!

[astra]

Q1 - Are you or a family member allergic or intolerant to any (or all) of the following: wheat, gluten, dairy?

I am vegan through choice, but my sister in law is intolerant to wheat and dairy.

Q2 - Are you male or female?

Female

Q3 - Are you aged between 0-19, 20-29, 30-39, 40-49, 50+years?

30-39

Q4 - In which region do you live: south-west, south-east, London, midlands, east anglia, north west, north-east, Scotland or Wales?

Bristol – s/w or midlands?

Q5 - Are you based in a city, town or rural area/village?

Small Town

Q6 - Where would you buy each of the following food items? (Please indicate health food store, supermarket, other, not applicable or not possible. Could you also list the name of the place if possible?)
Milk substitute, Supermarket – either Tesco, Sainsbury or Asda
butter, Supermarket – Tesco or Asda (do not like sainsbury own make)
bread, Anywhere, as no intolerance to the ‘normal’ stuff
pasta, as bread
cakes/biscuits, Not found any cakes within budget, biscuits supermarkets as above and read the labels.
savoury biscuits, Supermarkets above.
chocolate, Only managed to find frys and after eights, supermarkets above.
cheese, Not managed to find a substitute yet.
flour, Supermarkets above.
yoghurt/mousse, Tesco, Sainsbury, Asda, Co-op, BFO.
pizza. Dominos!! Without the cheese

Q7 - If a new product has become available, how have you found out about it?
TV,
specialist magazine,
general magazine,
by accident/'just passing', Usually this..!
word of mouth, on dairy free forum
allergy websites, Usually most help.
in-store, not seen a promotion on allergy friendly foods yet.
by some other means (please detail) In store magazines promoting new products usually very helpful

Q8 - Have you used any supermarket 'Freefrom' products?

Only Sainsbury – soya milk is really nice, margarine is average – will revert back to Pure tho.

Q9 - If yes, which ones have you tried, what did you think and are you a repeat buyer?

Sainsbury Soya milk I would buy again. Have not found any other products to try tho!

Q10 - If not, why not?

Sainsbury free from marg – is only average, Pure is nice on toast on it’s own.

Q11 - Do you prefer 'allergy' products to be grouped together of with
related products? (for example wheat free bread in the bread section)

No, I like the separate section, it shows that there is a need for such a product and I’m more confident to buy from here knowing that the product is indeed, in my case, vegan.

Q12 - How do you rate food labelling in your regular supermarket? (Please state the name of the supermarket and whether you rate labelling as very good, above average, average, below average or poor)

Regular supermarket – very good, instead of ‘suitable for vegan/vegetarian’ it labels what is in the product that could possibly cause an allergy i.e. milk, eggs, soya, wheat.

Q13 - What other products would you like to see available in your local supermarket that are currently not available?

Cheeeeeese!! And maybe a choice of burgers, different flavour crisps, sandwich fillings, convenience foods basically, we’ve not always got the time to cook from scratch, and it’s very aggravating that I cannot even find some freefrom cheese to have on a potato – am really bored with baked beans!

[bpascoe]

Thanks for the reply, Astra. Sainsbury's had some vegan cheese a while back... but it was pretty much inedible, but I'll keep an eye out for any other such products and post 'em here for you.

[linny]

Q1 - Are you or a family member allergic or intolerant to any (or all) of the following: wheat, gluten, dairy?
I found out I have an intolerance to dairy 3 weeks ago.

Q2 - Are you male or female?
Female

Q3 - Are you aged between 0-19, 20-29, 30-39, 40-49, 50+years?
30 - 39

Q4 - In which region do you live: south-west, south-east, London, midlands, east anglia, north west, north-east, Scotland or Wales?
South-east (Kent)

Q5 - Are you based in a city, town or rural area/village?
Town

Q6 - Where would you buy each of the following food items? (Please indicate health food store, supermarket, other, not applicable or not possible. Could you also list the name of the place if possible?)

Milk substitute, - Sainsburys (Alpro soya best so far)
butter, - Sainsburys (Pure)
bread, - not applicable can eat any
pasta, - not applicable can eat any
cakes/biscuits, - Sainburys have best range of dairy free biscuits. Cakes - Sainsburys, Iceland or Asda.
savoury biscuits, - Sainsburys
chocolate, - Iceland, own brand plain Belgian choc is only dairy
free I've found so far!
cheese, - Cannot find any. Will try Sainsburys Dairy Free Soft Spread
(cheese substitute) this weekend.
flour, - not applicable, can eat any
yoghurt/mousse, - Sainburys - Alpro yoghurt and choc desserts are
nice!
pizza - haven't found any yet!

Q7 - If a new product has become available, how have you found out about it?
TV,
specialist magazine,
general magazine,
by accident/'just passing', - yes
word of mouth,
allergy websites, - yes this one
in-store,
by some other means (please detail) - As I'm new to this 'game!' I haven't seen any new products yet but am finding existing products on internet when searching under dairy free, and by looking on supermarket dairy free lists.

Q8 - Have you used any supermarket 'Freefrom' products?
Not yet . I'm going to try Sainsburys Freefrom custard this weekend if available.

Q9 - If yes, which ones have you tried, what did you think and are you a repeat buyer?

Q10 - If not, why not?
Only just started to look at these products. They seem to be more expensive than regular groceries.

Q11 - Do you prefer 'allergy' products to be grouped together of with
related products? (for example wheat free bread in the bread section)

I've found it a lot easier to have all the Freefrom products in one area,
as you can then see what is available without searching the whole store.

Q12 - How do you rate food labelling in your regular supermarket? (Please state the name of the supermarket and whether you rate labelling as very good, above average, average, below average or poor)

Sainsburys - above average
Asda - average
Co-op Local - very good
Iceland - very good

Q13 - What other products would you like to see available in your local supermarket that are currently not available?

Cheese, chocolate (or substitute eg carob), an Easter egg would be nice too!

[matt]

1, my mother is dairy intolerant. since being assaulted in 1997 i have developed a dairy and wheat intolerance. trouble is doctors won't acknowledge it as such as they feel it's all down to stress.

2,male

3,34

4,south west

5,rural small town

6,milk-don't bother
butter-sainsbury's
bread-wheat free bread from tesco
pasta,cakes,biscuits-wheat free health food shop or sainsburys or tescos
choc-don't eat
cheese-sainsburys
flour-tesco's wheat free
rest don't have

7,mostly from this website or just by accident when traipsing around health food shops

8,tesco free from range

9,above

11,prefer seperate section, saves loads of time

12,sainsbury's tescos above average don't often bother with other shops

13,more biscuits types. and a more reasonable price!

[Pam]

Q1 - My daughter and I are both milk intolerant
Q2 - both female
Q3 - She is 4 and I am 37
Q4 - West Yorkshire
Q5 - Town
Q6 -
Milk substitute, - Morrisons
butter, Morrisons
bread, Morrisons (normal bread - not specialist)
pasta, Morrisons (normal - not specialist)
cakes/biscuits, biscuits - Morrisons, cakes - make my own
savoury biscuits, - Morrisons (non specialist)
chocolate, - Green & Blacks from most supermarkets, Tesco's dairy free choc, Allergycare Whizzers from Holland and Barratt or local Health food shop
cheese, local health food shop (independant)
flour, - morrisons (non specialist)
yoghurt/mousse, - yoghurt - sainsbury's or health food shop, other desserts - morrisons/sainsburys
pizza.- make my own

Q7 - Food matters magazine or web sites, or by searching the shelves at health food shops and supermarkets

Q8 - Yes

Q9 - Only Tesco free from chocolate and Morrisons own soya milk, tesco chocolate is the only 'milk' chocolate that tastes like the real thing so I will buy again, will continue to buy Morrisons own soya milk

Q10 - Not always available

Q11 - Yes put them together - easier to find - would need a chiller and freezer or maybe 3 free from areas - but keep all the products together in each area.

Q12 - Morrisons seems to be pretty good and now puts 'contains milk' etc on all their own brands.

Q13 - All supermarkets have a limited range. I would like to see more dairy free cheese and yoghurt available in supermarkets and wider availability of special event products (eg christmas and easter). I also find that when a product runs out it isn't always replaced very quickly. If you need a particular product you might have to make several special trips to various shops before finding it - or order specially at a health food shop.

[astra]

Originally posted by bpascoe@Mar 12 2004, 02:51 PM
Thanks for the reply, Astra. Sainsbury's had some vegan cheese a while back... but it was pretty much inedible, but I'll keep an eye out for any other such products and post 'em here for you.
not my local one, but it doesn't sound like i'm missing much ;)

[Lan]

Hi all,

Q1 - Are you or a family member allergic or intolerant to any (or all) of the following: wheat, gluten, dairy?

I am intolerant to milk products only.

Q2 - Are you male or female?

I am female.

Q3 - Are you aged between 0-19, 20-29, 30-39, 40-49, 50+years?

I am aged between 20-29.

Q4 - In which region do you live: south-west, south-east, London, midlands, east anglia, north west, north-east, Scotland or Wales?

I live in South Wales.

Q5 - Are you based in a city, town or rural area/village?

I live in the valleys, which are very rural.

Q6 - Where would you buy each of the following food items? (Please indicate health food store, supermarket, other, not applicable or not possible. Could you also list the name of the place if possible?)
Milk substitute, - Sainsbury's, Bridgend or Tescos, Llantrisant.
butter, - Sainsbury's, Bridgend or Tescos, Llantrisant.
bread, - I eat normal bread, but can only have Braces
pasta, I can have normal pasta.
cakes/biscuits, - Health Food Shops Sainsbury's, Bridgend or Tescos, Llantrisant.
savoury biscuits - As Above.
chocolate, - Sainsbury's, Bridgend or Tescos, Llantrisant.
cheese, - Tescos, Llantrisant.
flour, - Can have normal flour
yoghurt/mousse, - Sainsbury's, Bridgend or Tescos, Llantrisant.
pizza. - I buy dairy-free bases at Sainsbury's, Bridgend or Tescos, Llantrisant.

Q7 - If a new product has become available, how have you found out about it?
TV, - Never
specialist magazine, - Not anymore, as cannot get the one I used to buy as no-one stocks it.
general magazine, - As above.
allergy websites, - Have found many by setting up this website, and they sometimes contact us.

Q8 - Have you used any supermarket 'Freefrom' products?

Have tried Sainsburys free from.

Q9 - If yes, which ones have you tried, what did you think and are you a repeat buyer?

Have tried the toffee and nut ice-cream which is lovely.
The soft cheese is fantastic and buy it often.
The nutty bars are very good and I love them.

I am a reapeat buyer with the soft cheese only as am at present on a diet. Would definitely consider buying the others again though.

Q10 - If not, why not?

Non-applicable.

Q11 - Do you prefer 'allergy' products to be grouped together of with related products? (for example wheat free bread in the bread section)

I prefer all the allergy foods to have a section of their own, as you can look at all of them together. If they are elsewhere it is harder to find new products as they are scattered around the shop, and in ailses you may never visit.

Q12 - How do you rate food labelling in your regular supermarket? (Please state the name of the supermarket and whether you rate labelling as very good, above average, average, below average or poor)

Sainsbury's, Bridgend - Average
Tescos, Llantrisant. - Average

I would also like to mention Beanfreaks, Cardiff which is a Health Food Store, as their labelling is very good, and would like to get supermarkets to follow their lead, and mark all products, rather than just some with allergy advice.

Q13 - What other products would you like to see available in your local supermarket that are currently not available?

Low fat cheese spreads, cheeses and the equivalent to Dairy Lea Dunkers. Low fat chocolate, low fat chocolate marshmallows, and more help for people trying to lose weight on a restricted diet.

Hope this is helpful, and good luck with the project. Let us know how it goes.

Lan
(Website Owner) :thumbsup:

[bpascoe]

Thanks all for the replies!

Linny was looking for dairy free easter eggs, last year I found Booja Booja chocolates at Selfridges. They come with a big egg and a series of little truffles, they are wheat, dairy and GM free and also are organic. They are very nice but are expensive, but I'd highly recommend them.

[Pam]

Yes Booja Booja truffles are delicious (but no good for my diet). I think their eggs retail at something like £9.99 for a 100g egg with 80g of truffles. They are more of an adult treat really, rather than for children.

[Copper]

Q1 - dairy
Q2 - female
Q3 - 50+years
Q4 - south-west
Q5 - town
Q6 - Where would you buy each of the following food items? (Please indicate health food store, supermarket, other, not applicable or not possible. Could you also list the name of the place if possible?)
Milk substitute - Lactolite (Tesco) & Ecomil instant soya powder (small health food shop)
butter - Pure (Tesco)
bread - n/a
pasta - don't eat as I don't like it
cakes/biscuits - make my own cakes, buy organic lemon cookies (Tesco)
savoury biscuits - don't like these
chocolate - Green & Black (Tesco)
cheese - Tofutti (Jewish deli)
flour - n/a
yoghurt/mousse - not keen on yoghurt and make my own mousse
pizza - don't eat these.
Q7 - This forum
Q8 - Yes.
Q9 - Sainsburys ice cream and soft cheese. The soft cheese was awful and I could not buy anymore of the ice cream as my store stopped stocking it!!!!
Q10 -See above
Q11 - I prefer to have them all grouped together.
Q12 - Average but is improving slowly - Tesco
Q13 - Cream, chocolate spread, ice cream, cheese.
I used to shop in Sainsburys but they took more than 3 weeks to restock the shelves. I gave up with them and made do with Tesco. I have now discovered a very good health food shop and the brilliant Jewish deli. I do find it annoying that I have to shop in more than two shops just to get a few basic items.