Steve
13-08-2004, 03:21 PM
I have added 2 new products to the site.
Tiger White drinks is an alternative to dairy and soya and comes in a sweetened and unsweetened version. You can find some more information on the website or in out product listings.
http://www.dairyfree.org.uk/images/upload/20040813071825.jpg
Some more info on the company and products:
With growth in the dairy alternatives market exceeding 25 per cent over the past two years, July will see the entrance of new Tiger White, a brand that promises consumers a taste of Mediterranean diets whilst avoiding milk and soya.
Tiger White has been developed for the UK market by adult soft drink specialist Bottlegreen Drinks Co. and is based on the Spanish classic beverage known as horchata de chufa. This is the first time that a chufa-based product has been widely available in the UK.
The Tiger White brand aims to grow the dairy alternative market by attracting new consumers that are seeking healthy options as part of a Mediterranean diet. It also hopes to create fresh interest amongst those shoppers demanding real flavour from dairy alternatives but have failed to be convinced by soya milk’s taste profile.
Roger McDermott, Bottlegreen’s commercial manager for the Tiger White brand comments: “The market for horchata de chufa in Spain is huge with 100 million litres sold each year – that’s twice the size of the UK soya milk market. We’ve refined the traditional Spanish recipe for the UK audience and produced it without the use of additives.
“Naturally nutrient rich, Tiger White’s additive-free status and milk-like qualities combine to offer a strong proposition to dairy alternative shoppers. Two brands have dominated the British offering for some time and we believe that Tiger White can invigorate the market with striking packaging, great taste and a unique product story.”
High in monounsaturated fatty acids and vitamin E, new Tiger White is typical of the healthy foods that combine to make up the highly regarded Mediterranean diet. And as a drink suitable for all ages, government health officials may be pleased to learn that Tiger White is naturally low in salt, saturated fat and sugar.
Impactful black and white Tetrapak cartons communicate the provenance of the drink’s recipe and ingredients to the consumer and reinforce Tiger White’s Mediterranean diet credentials.
Small co-operative farmers in Southeast Spain take responsibility for growing the chufas – also known as tiger roots - which are in fact the tuber of the sedge plant. The cultivation helps to maintain a traditional system of small open fields that create a perfect habitat for a rich fauna - a marked contrast to the factory farming of soya beans by agriculture’s global giants.
Processing, blending and packaging also takes place in Spain.
“Tesco a has been the first to list Tiger White,” adds Roger McDermott, “and all of the other multiples have expressed strong interest. A listing with Booths is already scheduled for later in the year.
“We’ll be supporting the launch of Tiger White with a major PR campaign that runs through until next spring, bolstered by instore activities and a presence at consumers events.”
Tiger White is initially available in two variants, both packaged in one litre cartons; Unsweetened Tiger White carries a recommended selling price of £1.59 and Sweetened Tiger White – naturally sweetened with apple juice – is priced from £1.65. It will be positioned in store amongst other ambient dairy alternatives.
Tiger White drinks is an alternative to dairy and soya and comes in a sweetened and unsweetened version. You can find some more information on the website or in out product listings.
http://www.dairyfree.org.uk/images/upload/20040813071825.jpg
Some more info on the company and products:
With growth in the dairy alternatives market exceeding 25 per cent over the past two years, July will see the entrance of new Tiger White, a brand that promises consumers a taste of Mediterranean diets whilst avoiding milk and soya.
Tiger White has been developed for the UK market by adult soft drink specialist Bottlegreen Drinks Co. and is based on the Spanish classic beverage known as horchata de chufa. This is the first time that a chufa-based product has been widely available in the UK.
The Tiger White brand aims to grow the dairy alternative market by attracting new consumers that are seeking healthy options as part of a Mediterranean diet. It also hopes to create fresh interest amongst those shoppers demanding real flavour from dairy alternatives but have failed to be convinced by soya milk’s taste profile.
Roger McDermott, Bottlegreen’s commercial manager for the Tiger White brand comments: “The market for horchata de chufa in Spain is huge with 100 million litres sold each year – that’s twice the size of the UK soya milk market. We’ve refined the traditional Spanish recipe for the UK audience and produced it without the use of additives.
“Naturally nutrient rich, Tiger White’s additive-free status and milk-like qualities combine to offer a strong proposition to dairy alternative shoppers. Two brands have dominated the British offering for some time and we believe that Tiger White can invigorate the market with striking packaging, great taste and a unique product story.”
High in monounsaturated fatty acids and vitamin E, new Tiger White is typical of the healthy foods that combine to make up the highly regarded Mediterranean diet. And as a drink suitable for all ages, government health officials may be pleased to learn that Tiger White is naturally low in salt, saturated fat and sugar.
Impactful black and white Tetrapak cartons communicate the provenance of the drink’s recipe and ingredients to the consumer and reinforce Tiger White’s Mediterranean diet credentials.
Small co-operative farmers in Southeast Spain take responsibility for growing the chufas – also known as tiger roots - which are in fact the tuber of the sedge plant. The cultivation helps to maintain a traditional system of small open fields that create a perfect habitat for a rich fauna - a marked contrast to the factory farming of soya beans by agriculture’s global giants.
Processing, blending and packaging also takes place in Spain.
“Tesco a has been the first to list Tiger White,” adds Roger McDermott, “and all of the other multiples have expressed strong interest. A listing with Booths is already scheduled for later in the year.
“We’ll be supporting the launch of Tiger White with a major PR campaign that runs through until next spring, bolstered by instore activities and a presence at consumers events.”
Tiger White is initially available in two variants, both packaged in one litre cartons; Unsweetened Tiger White carries a recommended selling price of £1.59 and Sweetened Tiger White – naturally sweetened with apple juice – is priced from £1.65. It will be positioned in store amongst other ambient dairy alternatives.