View Full Version : How do you think of Tesco?
allitis
26-08-2005, 08:14 PM
:) Hi, Everyone, just wanna ask you: when you hear Tesco, what pops up in your mind immediately? any word, image or other things will do... WITH MANY THANKS....(just wanna know how customers perceive this brand, for my dissertation)
now call me a cynic. i often do.
but you're a new member with no other posts and no details on the person file.
marketing ploy from tesco's ? if so then you can ask us openly and not via subtefuge. which i find insulting.
we'll happily help any chain to improve their customer relations with dairy free people if asked.
if i'm barking up the wrong tree then comeon back with some details of who you are and for what the dissertation is about and so on and i'm sure we can be of help.
i will hold my judgement until then.
If this message is on behalf of Tesco it would have been polite to ask the site owner, Lan, if you could do your market research here, if your research is purely personal then I apologise but maybe Tesco need to know our feelings anyway.
Tesco - everything under one roof (except free from chocolate)
From a special diet point of view Tesco, of all supermarkets, seem to have the best range of free from foods but we'd like to see more. Chilled and frozen free from foods are hard to find and stock levels of all free from foods are not constant - things run out and aren't replaced for ages (if at all).
When are we going to get free from chocolate bars back on the shelf?
From a general supermarket point of view, I use Morrisons, always have and can't see me changing as I like the store, the products and think it is good value. My trips to Tesco are rare and usually for something specific.
Is there anything specific you need to know about?
allitis
27-08-2005, 11:30 AM
sorry that i did not make myself quite clearly.
I am a master student in UEA now working on my dissertation talking about customer perception and Tesco is as my case study. what i want to know is just how you guys think of Tesco. So I will be really appreciated if you can help me out there.
And to Matt: sorry if you felt insulted. I did not mean it.
allitis
27-08-2005, 11:32 AM
If this message is on behalf of Tesco it would have been polite to ask the site owner, Lan, if you could do your market research here, if your research is purely personal then I apologise but maybe Tesco need to know our feelings anyway.
Tesco - everything under one roof (except free from chocolate)
From a special diet point of view Tesco, of all supermarkets, seem to have the best range of free from foods but we'd like to see more. Chilled and frozen free from foods are hard to find and stock levels of all free from foods are not constant - things run out and aren't replaced for ages (if at all).
When are we going to get free from chocolate bars back on the shelf?
From a general supermarket point of view, I use Morrisons, always have and can't see me changing as I like the store, the products and think it is good value. My trips to Tesco are rare and usually for something specific.
Is there anything specific you need to know about?
So what do you think is the big difference between Morrisons and Tesco, may i ask?
Better range than Sainburys for non-dairy stuff, but I go to Sainsburys because its the nearest big supermarket. My local Tescos are a garage one and a Metro, which don't have enough of the other stuff I want to buy on a weekly shop. But I do pop in when we've run out of basics like bread mid-week.
Tescos is better than Morrisons, but Safeways (which is now Morrisons) was better than both Tescos and Sainsburys before it got taken over. Now its got lots of cheap stuff (which is good) but many fewer items, and so the choice is gone. Which means that often the non-dairy choice has gone. For example, they no longer do feta cheese made purely from goats milk, now its got cows milk in it (which I can't eat).
Also, my local(ish) big Tesco was in the local paper for having vermin and getting taken to court by environmental health, which puts me off. Plus its over a very busy A road, with huge traffic queues, and life is too short to sit in traffic jams just to buy food.
Nic
Copper
27-08-2005, 09:14 PM
Tesco is the closest large supermarket. It is also the only one with a decent supply of lactose free food. Having said that it has run out of lactolite :(
happy to help with your research, was only potentially insulted if you were a sock puppet account from tescos themselves. my thoughts being that if they wanted to know then ask openly.
my nearest big store is tescos so do alot of shopping there. not always the cheapest and their customer services tend to be somewhat rigid. if they havn't got something in that store they seem physically incapable of getting in in especially for you. i'd rate them no worse than others. sainsbury's is the worst out of the lot.
like any large corp. they tend to get a bit forgetfull that they are there to serve us and not other way.
given choice would shop in waitrose far superior customer services and attitude when you ask a question.
anything specific? none of them particularly good for dairy free really need the local health food shops for cheeses etc,
My main reasons for going to Morrisons?
1. It's nearest (2 miles), Tesco is about 5 miles away
2. I've always gone there since that branch first opened about 10 years ago, I know the store, know its products and don't feel a need to change. If I go elsewhere I never seem to find all the things I'm looking for.
I know that all the supermarkets do the cost of an "average" shop to beat each other but it is hard to know which is really the cheapest for the products that I want. I think Morrisons is competitive but haven't done any real comparisons.
I do my weekly shop at Morrissons due to distance. M only a couple of mins away and T 15 mins. Wouldn't shop in M if Tesco nearer as much prefer it but adds @ 40 mins to shopping if go there - time spent travelling to it and more time finding stuff in shop and reading ingredients labels for dairy free stuff as not used to products. Dairy free isle in our T is much better than other supermkts altho' again its really annoying when they run out of stuff and dont replace for ages - its not so easy to go to another shop for dairy free equivalents. Always liked T clothing range for kids - cheap and good quality and kids love the designs. Hope this helps.
Fozzybear
28-08-2005, 01:10 PM
Tesco:
uncaring about what customers really want but are local and fairly cheap and stock a lot of stuff. Tend to remove stuff from the shelves just when you've discovered something you like and replace milk-free foods with identical equivalents that have milk in them - seemingly just to annoy you. Have not 'that' good labelling (but improving) for allergies and the system of getting a poorly printed allergy list from them is a pain (and they don't even have one at the moment).
I can sum up my thoughts as "If I could shop elsewhere easily (and cheaply) I would but I can't so I'm stuck with Tesco".
allitis
28-08-2005, 08:14 PM
:) I would like to thank all you guys because your answers really mean a lot to me. As in my case, Most friends and i choose Morrisons for weekly shop due to convenience. And we like Asda very much cos it is really cheap. However we still think Tesco is one of the best supermarkets even we don't know why. So do you think there is any difference between Tesco and other supermarkets? Does it have any core advantage??:mellow:
Copper
28-08-2005, 10:48 PM
Tesco are taking over here so I have two close to me in fact! The nearest store is a very small Somerfield which does not stock any dairy free stuff and would be hopeless for a weekly shop. The next nearest is a fairly small Asda which again is hopeless for dairy free stuff but I know that other people do manage to do their weekly shop there.
I think that Tesco has the largest stores in the area I live in so that is a big advantage. Morrisons are few and far between in the south. Our choice is really between Tesco, Sainsburys and Asda. Sainsburys are really bad for everything and especially customer care, Asda don't have their dairy free items in a dedicated aisle (I was hard pressed to find any dairy free items in the new Asda in Poole) so Tesco win agian.
allitis
31-08-2005, 11:27 AM
Guys, so how do you think its logo? which supermarket's logo or image do you like the best?
can honestly say that logos mean damn all to me. be hard pressed to describe any of them. as others shop there due to bargains or offers or dairyfree availability.
I've never thought about the logo - do you just mean the word "Tesco" and how it is presented or do you mean a catchphrase to go with it? Asda has "Asda Price, slap slap" and Morrisons has "more reasons to shop at Morrisons" but I can't think what Tesco has. I certainly wouldn't shop there just for the logo.
zoefruitcake
01-09-2005, 07:40 AM
I think most people shop where they do simply because it is the closest shop to home or work and they can get sufficient dairy free there to make it worth while.
I suggest you read a book called Shopped by Joanna Blythman http://www.amazon.co.uk/exec/obidos/ASIN/0007158041/qid=1125560338/sr=8-1/ref=sr_8_xs_ap_i1_xgl/026-8533890-9926830
Copper
01-09-2005, 09:55 AM
Logos do nothing for me. I want a shop that is close, sells a variety of dairy free products, keeps the shelves stocked and really care about customers. Sadly we can't have everything so I find that customer care is more like customer no care and shelves are often empty for days!!! Will my local Tesco have Lactolite in this week? I am not holding my breath. Did I complain last week when they had no Lactolite? No because past experience tells me that I would have been wasting my time.
allitis
01-09-2005, 08:42 PM
well, I just wanna know your perception of the brand. its logo, its color, its smell, maybe the way they put their stuff?
Copper
01-09-2005, 09:01 PM
Sorry I don't think about logos - is their logo just the word Tesco in blue? I am the ad mans nightmare - I don't watch them as I use that time to make coffee, wash up etc.
I don't understand what yoo mean by
"the way they put their stuff"
Would you please explain, then maybe I will be able to answer it.
Perception of their brand - hmm not always cheapest. Their very cheap brand of biscuits are usually dairy free so that is good. I used to think that their stripey cheap brands might taste vile but in fact this is not true. Their cheap digestive biscuits taste just like the branded ones, pity then they had run out in my local store.
Another perception of mine - their computer stock control is useless. If I keep finding items out of stock I will consider going back to the small Asda which is closer to me anyway. I would still have to get a few things in Tesco as Asda don't have the dairy free things.
allitis
01-09-2005, 09:11 PM
sorry, I mean, how they display their stuff.
allitis
01-09-2005, 09:17 PM
one of my friend said she does not like Tesco because there is no music playing in the store... then i realised every little detail has influence on our preference. Like sound, smell, color...
seen some good programs explaining the psychology of shopping where they explained how they place stuff in store and how we shop. brands at eye level and so on, special offers in certain places.....frightenly it works for most people.
can't say it works for me as i hate being in the crowds so normally know exactly what i want so it's in grab and out, if busy then come back later. very rare i let myself run down on anything to the point of running out.
the customer services in them all sucks with the exception of waitrose normally.
:(
Copper
02-09-2005, 12:49 PM
Ok now I can have a field day here with how they display their stuff.
Common sense should tell you that the people most likely to buy small tins of baked beans are the older ladies. Where do they display these - yes the top shelf which I can't reach. The yeast for bread making is on the top shelf too :( When they used to sell Lactolite that was on the top shelf. If my husband is not with me when I shop I have to accost taller people to help. I once asked a man and even he struggled to reach the top shelf. Why are their top shelves so high? They make this worse by stacking things two or even three boxes high on the top shelves - madness. I usually make a comment like "well I can sue them when a tin falls on my head".
Another thing that gets on my nerves is the jam which in my store is on shelves above the chest freezers. I can reach these but it is a stretch - what will I do when I get older?
The seasonal aisle - very weird. I only know about this aisle because we could not find the washing powder earlier in the summer and eventually found it in the seasonal aisle, opposite the barbeque stuff. What is that about?
Our shopping trips are similar to Matt's. We have a list and rush around the store as fast as possible and do not deviate from the list. We can do the weeks shopping in half an hour which is good when you consider the store is large.
I am very pleased we don't have music in Tesco. Can you imagine the torture of Xmas songs for weeks on end? I have been in supermarkets which play musac all the time and it drives me mad. I rememeber once they started playing Xmas songs just after Nov 5th!!!! After two visits to the place you had heard them all and were sick of them. Musac in a shop makes me leave sharpish.
Fozzybear
03-09-2005, 08:11 AM
well, I just wanna know your perception of the brand. its logo, its color, its smell, maybe the way they put their stuff?
Logo and brand perception is not really something you can just ask people about in general tems as in most cases those things are seen as completely irrelavent - we see Tesco as just a supermarket. It's a place you go to buy food and as long as it's clean, well lit, easy to navigate and you can get what you want at a reasonable price then most people probably don't care what the rest of it is like (and don't think about it either - I'm on auto-pilot when I'm shopping and don't spend time thinking about the decor). Stores vary so much that it's impossible to generalise anyway. Look at Sainsburys - the out of town stores are modern and spacious and clean but the in-town stores are cramped, badly lit and a mess.
Morrisons usually have quite good music on, it isn't just the usual supermarket drone. I've been known to sing whilst pushing the trolley. Morrisons don't have many very high shelves except in the fridges and lactolite/yeast are at chest level. My only problem with their stacking is Pure spread which is always piled right to the top of the shelf so you have to knock the whole pile over to get the top one out from under the ridge of the next shelf. They occasionally move things around the store which brasses me off but at least it is only occasionally. I actually enjoy supermarket shopping if I can get there without the kids in tow and the store isn't too busy.
now it does have to be said that you're not going to get an accurate response as like fozzy bear confessed we shop on auto pilot.
yes branding does matter but they do it very subtly and the chances are you don't know that you are following their cues.
the only real way to find out is to do a practical experiment to see what people actually do. then you can observe how they respond to the visual stimuli that you don't actaully register.
product placement is another biggie. it's amazing what you can get people to buy depending on where it is on the shelves and in the store.
we are not your typical shopper though as we haveto be very specific about purchases. so not quite as autopilot as some shoppers...
tigerlily
02-10-2005, 09:38 PM
Interesting Pam,
and here I was thinking that only our local T. doesn stock the FREE FROM CHOCOLATE BAR any longer...my little girl loves them! Why did they stop stocking them. Does anybody know?
Vanessa.
Several of us wrote to Tesco to ask about the free from choc and were told either that it was discontinued or that they were having supplier problems and would have it back as soon as their new supplier could get it in. The Customer Service staff obviously didn't know the real story as they were telling us different things so we live in hope.
Sainsburys sell a very similar free from chocolate bar in their free from section but they don't always have it in stock and we have a few issues with Sainsburys for their bad labelling (non-dairy ice cream is not dairy free!), poor customer service and poor stock control. They have also recalled a few of their free from products because they have not actually been free from milk. Morrisons do one that is dairy free but has rice crispies in, it is called Rice Crackle and should be in the free from section.
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